Billie Whitehouse and Ben Moir, co-founders of New York and Sydney based company Wearable Experiments (We:eX), have designed several products that are wearable, practical and washable. Unlike other wearable products that have already been introduced, Wearable Experiments’ products have a special design that is invisible and does not make people feel uncomfortable wearing them.

“We don’t want you to be a flashing light. We don’t want you to look or feel like a computer,” said 27-year-old fashion designer and entrepreneur Whitehouse during a PSFK keynote.

Durex Fundawear

Fundawear, a promotion for Durex was Whitehouse and Moir’s first joint project that was designed to help long-distance relationships as Fundawear contain vibrators that can be controlled via mobile app. At first the product was designed solely as a prototype to promote the idea as a solution for long-distance relationships but soon Fundawear got over 8 million views on YouTube and received approximately 55,000 purchase requests.

“After the successful Durex launch, Moir and Whitehouse created their startup. They are patenting innovative new designs, and large brands are paying them to execute innovative wearables for their companies. They have resisted taking money from investors so far,” according to Business Insider.

The Alert Shirt

In March 2014, Whitehouse and Moir launched Alert Shirt, their second product at the Texas technology conference South by Southwest. “Alert Shirt is about connecting humans across vast distances and bringing the emotions, frustrations and joys of the active game to life in a way that we've never been able to experience before,” said Moir, We:eX’s co-founder and Technical Director. The Alert Shirt invention looks like a normal athletic jersey but whenever an athlete and his/her fans wear the Alert Shirt, both parties can in a way connect.

Thanks to its build-in technology, the Alert Shirt app receives real-time sports data and transmits the data to the phones of  athletes’ fans and converts them into ‘powerful sensations that simulate live sports action’  in order to make fans feel closer to their favorite athlete and feel some of the athlete’s experience while they are playing. “The Alert Shirt, which won a CLIO Sports Award, is designed for fans so they can feel like they’re a part of the game and a little bit closer to the players, a little big closer to feeling like they’re in the team,” Whitehouse said.

Navigate

Another Wearable Experiments product by Moir and Whitehouse is called Navigate. At the PSFK keynote Whitehouse confessed that she would often run into people when she went to New Your City because she used to spend the entire time looking on her phone trying to find directions. That is how the idea to create a jacket that helps people navigate and keep their head up while walking came up. “The jacket will buzz once on your left or right shoulder to tell you exactly when and in which direction you should turn. The jacket will buzz twice on both shoulders when you have arrived at your destination,” according to Busines Insider.
 

(Picture Source: wearableexperiments.com)